NOTES FROM THE FIELD

Blog

RankingsPlatforms21 August 20264 min read

How delivery apps decide who shows up first

Ranking on Talabat, Deliveroo, Noon Food and Keeta is not luck. Here are the signals these apps read, and the ones you can actually change this week.

PhotographyMenu14 August 20264 min read

Menu photos that get the tap

A practical checklist to run before your next shoot, and a way to judge the photos already sitting on your storefront today.

MenuSearch7 August 20263 min read

Naming dishes so customers can find them

Customers search inside delivery apps using the words they speak at home. Your menu should answer in the same words, without turning into a keyword list.